The brand
At Alejandra Corona, our mission is to make you feel empowered every time you wear our jewelry. Each piece is crafted to evoke a sense of sophistication and confidence, blending bold designs with timeless style. Handcrafted with high-quality materials, our jewelry offers a unique and luxurious experience that is both fashionable and affordable. Our brand is built on the belief that everyone deserves to feel confident and beautiful.
We are dedicated to providing you with jewelry that not only complements your style but also empowers you to embrace your individuality.
We invite you to explore our exclusive collections and discover accessories that make you feel special, confident, and unapologetically you. Our designs are inspired by a fusion of ancient culture, rich textures, and nature, resulting in pieces that are as unique as you. Whether you're drawn to eye-catching statement pieces or refined classics, our jewelry is designed to enhance your look and celebrate your true essence. We are dedicated to crafting high-quality statement jewelry and providing a luxurious experience without the hefty price tag.
Meet The Founder
Alejandra, the visionary behind Alejandra Corona, channels her passion, creativity, and dedication into every piece of jewelry and all aspects of the brand’s creative elements. She is committed to crafting an immersive experience that captivates and delights, ensuring each element of the brand reflects her unique vision.
Alejandra's journey began in Venezuela, where at just 12 years old, she started crafting handmade bracelets as a cherished hobby. By the age of 18, while pursuing a degree in psychology, she embraced her entrepreneurial spirit and transformed her passion into a personal brand, "Alejandra Corona Joyas." This transformation marked the beginning of a dream as she slowly grew her brand and expanded its reach across Venezuela and beyond.
"I love designing pieces that are going to elevate your style and bring all eyes on you"
Alejandra - Chief Creative Officer and Founder
In 2017, Alejandra embarked on a transformative journey, relocating to Miami to deepen her knowledge and earn a degree in accessory design from the Miami International University of Art & Design. The move was a pivotal step in her journey, allowing her to refine her skills and vision. In 2021, while expecting her first baby, Alejandra chose to reignite her creative passion and relaunch her business in the US. As a new mother, she faced the challenges of balancing motherhood with entrepreneurship, demonstrating remarkable dedication and resilience as she built her brand from the ground up. Her journey is a vivid testament to her unwavering commitment to turning her dreams into reality, demonstrating that with passion and perseverance, no obstacle is too great.
Alejandra’s passion for jewelry design was deeply influenced by her family’s tradition of gifting jewelry. In her family, jewelry is not just an accessory but a cherished way to mark special occasions and express love. Each piece is carefully selected and gifted to symbolize deep connections. Growing up surrounded by this cherished tradition, Alejandra developed a love for the art of gifting with intention. Her designs are her gift to the world, crafted with the same care and intention as the pieces her family chose for one another.
Alejandra’s commitment to creating an affordable luxury brand and experience has fostered a devoted community of customers who have become cherished friends and supporters. She envisions her brand as a haven for jewelry enthusiasts and collectors—a place where people can share their passion for fashionable pieces. Her brand has grown steadily, attracting jewelry lovers who seek a luxurious experience without the hefty price tag. Always striving to ensure her customers are happy and satisfied, she empowers and inspires confidence in those who wear her pieces.